Tenir à qqun – to value, be attached to someone.
Retenir – to keep, remember
There are other possibilities, but without context it could mean “When you value someone, you remember him/it.”
This tweet is related to a road safety association campaign that started four years ago.
When you value someone, you hold on/keep him/her at your home to prevent the risks associated with driving under alcohol influence.
appart from the definitions explained and the meaning, this is a kind of joke usual in french:
- a rhyme : tient / retient
- a closeness between two verbs: tenir / retenir, with two meanings for tenir
to get a good slogan.
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